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Wire and Tube 2024

Böllinghaus Steel WIRE & TUBE in Düsseldorf 2024

A successful conclusion to WIRE&TUBE 2024 (April 15 - 19, 2024) in Düsseldorf is now behind us, and we can look back on numerous great moments that made this trade fair an unforgettable experience. From the exciting moments shortly before the opening, the warm reunions with customers and trade partners, the exchange with other companies to meeting new faces who were enthusiastic about our stand and our team and will continue to keep us in good memory.

 

Trade fair booth at the wire and tube

 

Our "Welcome home with Böllinghaus" trade fair stand

We were particularly proud of our trade fair stand this year, which left a lasting impression on many visitors. This year's theme, "Welcome home with Böllinghaus", was intended to emphasize our connection to our roots and the link to our industrial history, which is closely linked to our 135th anniversary this year. To pay tribute to this special year, the specially designed logo shone above our inviting bar area. The design of the stand, with the replica façade of our company headquarters in Hilden, not only added an aesthetic touch, but also created a pleasant atmosphere. Portuguese accents were also a must: the specially designed Böllinghaus azulejos and the view through the window into our factory were real eye-catchers that underlined our connection with our production site in Portugal.

 

Azulejos from Boellinghaus at the booth

 

Profiles that stand out from the crowd.

Another special feature was the big comeback of our famous proboscis monkey "Baja Penemu", who told his story in a separate area. Customers and partners still remember his first appearance in one of the most creative and probably most effective advertising campaigns in Böllinghaus' history. The core sentence of the campaign in 1989 was: "There are profiles that simply stand out from the crowd." This slogan was perfectly staged with an unusual image: a proboscis monkey, recognizable by its large, distinctive olfactory organ. By the way: Baja now has its own Instagram channel (@baja_steelstheshow).

 

Baja Penemu on Instagram

 

Connecting with customers

The trade fair provided an ideal platform for exchanging information about the latest developments and current trends in the steel sector and for strengthening valuable business relationships. Numerous customers and partners from all over the world visited our stand, which underlines the importance of such trade fairs for our industry.
We would like to take this opportunity to thank all visitors. It was an honor to welcome you to our "Home at Böllinghaus".

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